Sunday 4 December 2011

Evaluation 2: How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?
The genre of our movie is’ thriller’ therefore we started off by looking at conventions of the ‘thriller’ genre.
The conventions were then clearly pointed out to us and then we began to draft ideas and storylines' to create a typical thriller teaser trailer. By doing this it made us realise what we needed to include in our trailer, magazine and poster.
After that we then wrote our script, which is where we decided to include those specific conventions in order to make the genre clear to the audience.
Our main aim with our trailer, magazine cover and poster was to scare and entice the audience enough to make them want to go and see our film, which is obviously the intention behind all promotion in the movie industry. When creating all of our products we decided that we wanted the poster and magazine cover to obviously promote our trailer, therefore we used images and settings that reflect the film, this ties them all together and further promotes our movie.
Trailer:
We accomplished that alluring mysterious tone to our teaser trailer that we wanted in the first place. The music ties in perfectly with the sequence and leaves the audience wanting to know more about our storyline. Although some may say that our trailer is a cliché because we have a young attractive woman in a house by herself, however its not a cliché because she’s not some dumb blonde teenager running away, our character Sam is confronting the murder for the sake of protecting her children. This will make her relatable for the audience who also has children, who will understand that she would have to protect her kids.
Poster:
We wanted our poster to be strong and alluring for the audience. The reason why our poster is strong is because we choose the text to be minimal and the image to be the main focus. This is effective because when people read the poster they see the main elements that our most important information for the reader. The image of our character having her back to the camera looking out represents that she's strong and also the light coming through the tree's represents there's hope. This relates back to the trailer and creates the strong willed character that Sam is. It represents how she isn't running away and how she's facing her problems head on and protecting her kids. Also we had the poster shoot set in some woods as it represents the beginning of the movie which isn't showed in the teaser trailer, this shows the audience a new location and new scene to go on. The production title, which promotes that company and reminds the audience of previous or other upcoming movies from that company. The title, which is ‘The Widow’ which is short but memorable. The tag line at the top of the screen also ties in with the idea of being strong and also puts the audience in the characters shoes. It asks a direct question which the audience would have to answer by watching the movie, this again ties in with the thriller genre, by having an intriguing question. Lastly instead of choosing a specific date, month or season for our movie we choose coming soon. By having ‘coming soon’ it creates that mysterious feel because the audience doesn’t know when it’s going to be released which leaves the audience curious.
Magazine cover:
In our previous ancillary texts our character 'Sam' was always very mysterious as she was facing away from the camera. In our magazine front cover we decided to have her face on as it gives the effect that she is facing her fears and is strong. You could also see it as this magazine cover makes her look vulnerable as its her face head on and I think there's a sense of vulnerability in this image, which is opposing to the other two ancillary texts.This works well with the trailer as she needs to be seen as a strong character. I think the cover is effective because it would draw a reader to the magazine. Although we did want our character to seem strong, we didn't want her to seem intimidating so when photographing her we asked for her to show a hint of sadness. This shows the vulnerability of the character and makes her more relatable to the audience. The magazine cover fits in well with our trailer because of the colour scheme. We choose the colours red and black to represent the thriller genre which comes across clearly in both our trailer and magazine cover.

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